After the success of the
MA show at the Mall Galleries in March of this year, the
London College of Fashion asked us to create an installation for the BA show at main College site on John Princes Street.
We wanted to create coherency between the two shows, both through the materials used and their interactive functionality, but we also wanted to push our original idea further. The Rootstein Hopkins space at the LCF is a much larger environment to fill than the Mall Galleries and also we had to deal with a larger number of students. Using a total of 150 digital picture frames, 500 steel plates and six 42" touchscreens, we created an open horseshoe shaped hanging wall with a separate hanging 'chandelier' in the centre.
Visitors could get an immediate overview of all the student's work from the 'hero' images displayed in a random slideshow on the digital picture frames. Then using the touchscreens they could find out more about each student's work, look through their portfolios, search by name, course and title. The software pulls all the images and information from the College's Showtime web site which the students upload to.
We also enhanced the functionality so that visitors could email themselves images of the work that they liked, also sending them the student's contact details in turn. They could also vote and comment on which pieces of work they thought were the best with all the data being captured for further use.
Design by Kin
Production by Plan C
Build by Kin and Will Cruickshank
