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April 08

The Fragmented
Orchestra


Unilever Global
IT Conference


May 08

Dublin Institute of
Design and Technology


R&D Part 1 – Traces

June 08

IBM at
Wimbledon 2008


July 08

Zumbido
August 08

‘The Advertising
Concept Book’


September 08

New Studio

October 08

onedotzero

November 08

Tommy Hilfiger

December 08

Two Front Teeth

The Fragmented Orchestra
January 09

Barclays Flagship Piccadilly

Think Clinic

February 09

Karen Logan

Tous / Kylie
Minogue film


March 09

Goldsmiths Nokia
Live Project


April 09

UPC Bloom
Zoom game

May 09

Actress sound
reactive form


June 09

Dublin Institute of Technology

July 09

Thrum Website

August 09



September 09

A Year In Our Studio

October 09

University Of The Arts
UCAS Exhibition
November 09

Naked Heart
Foundation
December 09

12 Folds
January 10

The London
College Of Fashion
MA_STERS 2010
February 10

Helen Storey
kin logo08type
...took some jeans and made  
them play music. 


Kin were approached by de-construct to help them realise an interactive in-store promotion for Tommy Hilfiger. To coincide with their new campaign ‘My Denim, My Music’, Tommy Hilfiger’s aim was to fuse fashion and music: both in their external advertising and through in-store promotions. DeConstruct’s brief to us was simple – make the jeans play music.

We created a number of concepts, ranging from interactive window displays to musical changing rooms. The final chosen route was a large-scale interactive audiocassette, to work as an in-store point of sale unit. 5 new styles of jeans were chosen, and a unique soundtrack was composed for each one by SkinnerBrosMusic. A specifically designed sticker on each pair of jeans instructs the customer to swipe the jeans against the giant cassette to ‘release the music’.

We used pre-programmed RFID tags that were placed behind the stickers. An RFID reader mounted inside the cassette reads the unique tag number which in turn is relayed to a bespoke piece of software running on a Mac Mini in the base of the unit. The Mac is then connected to a car audio amplifier, subwoofer and speakers – the speakers being mounted in the spool holes of the cassette.

The result was a surprise to a lot of customers – taking an inanimate object and bringing it to life by making it play music. And from our perspective, creating a purely audio based interactive with no screen was a refreshing change.

If you'd like more information about this or any other kin project, email us at: questions@kin-design.com



Copyright: kin 2008
Client:Tommy Hilfiger
Interactive Concept: de-construct
Environmental design: Liganova.com
Interaction design and programming: kin



Tommy Hilfiger
Tommy Hilfiger
Tommy Hilfiger
Tommy Hilfiger
Tommy Hilfiger